Wheyhey.

brief.

Work with Wheyhey to provide a summer pop up experience for customers shopping in Primark to discover their protein ice cream range. 

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Wheyhey are healthy treat pioneers, committed to changing the face of food without compromising on either health or taste. They provide high protein sugar free treats for health-conscious individuals looking to indulge in something tasty. 

design.

We teamed up with our parent company, Kesslers to design an environment that would make an impact in the busy central London store. It helped the brand gain traction online and create 'instagrammable' memories. 

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The pop up was built on site at Kessler's manufacturing facility in London and delivered with record timing. Because the entire project was designed and built locally it allowed Wheyhey to fully take advantage of the summer weather and the hot shoppers!