The Aged & Blended Whiskies of Scotland.

brief.

In 2019 Pernod Ricard bought together a family of aged and blended whiskies from multiple brands. We were tasked with creating a brand new look and feel for the family across global travel retail.

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design.

These aged and blended whiskies needed a design style which would reflect their high end price point. We developed a material palette, shape and form which was both unique and luxurious. Working closely with the team at Pernod Ricard we developed a suite of fixtures, from glorifiers to entire activation spaces. The key feature of the design is the age statement which helps indicate to the customer the value of this range of whiskies.

Once the material palette had been chosen and the designs conceptualised, we continued to produce a global set of guidelines for this project so that the campaign would look consistent across the board. This consisted of a introduction to the story behind the Aged and Blended Whiskies along with our visuals and a pack of development drawings produced by us.