Help Pernod Ricard to design and launch the campaign for their limited edition Royal Salute Snow Polo Blended Grain Scotch Whisky.
A fast-paced sport played on a snow-covered surface such as the frozen Lake St. Moritz, snow polo offers a glamorous venue with spectators often donning fur coats while they sip whisky and champagne as they watch from the side-lines. The Snow Polo edition from Royal Salute is part of their polo collection but it is the first to use blended grains and this is what makes it even more special.
We had the task of capturing the spirit of snow polo and the brand identity for this scotch whisky which evokes the brisk snowy white atmosphere that surrounds the game. The designs had to encompass the unique features specific to this product and really tell the story of the Snow Polo whisky. Props and moving components were used to bring the displays to life capturing the shopper's attention and transporting them to a different place.
We produced a comprehensive global design toolkit for this project, but also had prototypes made to show key elements from the displays such as the moving bottle ski lift, that rotates through the gondola back panel.