Scotch Whisky Emporium.

brief.

Design a one-off immersive zone that will showcase Pernod Ricard's premium blended whiskies and educate shoppers through tasting and digital content.

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design.

This design had to have a high impact on shoppers and a premium look that would stand out. Research was done for the material palette selection so we could create a luxury experience for shoppers in the busy duty free of Sydney airport.

We worked on the front-end creative with this project. The space included a large wrap around LED wall in the middle which brings the space to life showcasing the three brands and this was key to the design. The tasting experience had to play a central role in the space, so we designed an attractive tasting bar that could present a range of whiskies to shoppers.

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