Create a campaign that would increase awareness and champion the potential of Jose Cuervo tequila.
Jose Cuervo, the world's best-selling tequila, is a fantastic heritage brand with a bold and colourful personality. We had to really understand what makes the brand unique within the market and set a direction for the creative. The idea was that the designs would be experience led and transport the shopper to the home of Jose Cuervo.
We created a large vibrant and engaging environment along with a family of concepts, ranging from branded gift with purchase items and gondola ends to immersive pop-up spaces. We put together a pack that would enable the brand to have a range of designs that could work in a variety of formats.