Indulge Beauty.


Elevate the Indulge shopper experience and bring the store to the shoppers. Create a pop-up environment and other kit that can flex to various locations.

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Indulge is an exciting destination for beauty worshipers and a fresh new brand with real potential. Through in-depth market research we analysed what competitors where doing and how Indulge could learn from them and benefit from doing something different.

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We designed a concept that would create a buzz in a physical location but also link seamlessly with digital content online through interactive mirrors that would encourage shoppers to test products and share their look.