This was a conceptual project given to us by Amazon to design their store for the future and map out how they could showcase multiple offerings under one roof.
The discovery stage of this project was key to getting the right look for Amazon. Many people in the past had only seen the brand on screen. We had to imagine what the Amazon brand would look like in a 3D environment. There are so many different services on offer and we had to break them down, separating each zone to clearly signify to shoppers why they should be in that particular space.
The look had a bright and natural aesthetic. The space was designed to showcase the different services and products on offer by Amazon within a friendly relaxed environment. Customers can feel relaxed and spend time immersed within interactive zones around the store. We put together a walk through which helped present the concept clearly to Amazon.